Seiko believes that the wristwatch is an intimate accessory. The best watches live in harmony and interact with the wearer, and their functions offer a reassuring and emotionally satisfying bond. Seiko's technological development is focused on the creation of such emotional technologies. Seiko's emotional technology creates interaction between the wearer and the product. Seiko has launched many epoch-making products in the world as Seiko is the only watch manufacture with every watch making expertise. Seiko's cutting-edge innovation has made a continuous stream of world's first watches a reality.
Pulsar was born in an age of optimism. In the 1970’s, everything seemed achievable through the rapidly growing technological expertise at the world’s fingertips. Following Pulsar's successful launch and being James Bond’s watch of choice at the time, Pulsar joined the Seiko Watch Corporation in 1979, enabling the brand to bring further surprises to the world; the first calculator watch in 1980 and the first all-quartz watch line in 1981 were among its industry-leading achievements.
In 1982 the SEIKO Watch Corporation launched Lorus to compliment the Seiko and Pulsar brands. Its mission was simple; to make watches available to all without forsaking style, quality or technology. The mission was a success and over the last 30 years more than 120 million watches have been sold worldwide.The Lorus collection offers men, women and children exciting designs, outstanding build quality and remarkable value. With every movement made to the highest standards by Seiko Watch Corporation factories, LORUS watches are built to last.